A highly focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people . Social media marketing is the use of social media platforms and websites to promote a product or service although the terms e marketing and digital marketing are still dominant in academia social media marketing is becoming more popular for both practitioners and researchers. Social media goals to consider in 2018 goal setting is a staple of all marketing and business strategies social media is no exception of course with a range of social capabilities it can be difficult to determine exactly what your objectives should be. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers your customers are already interacting with brands through social media and if youre not speaking directly to your audience through social platforms like facebook twitter instagram and pinterest youre missing out. Social media marketing refers to the process of gaining traffic or attention through social media sites social media itself is a catch all term for sites that may provide radically different
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