About this course this course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space this course is . Digital analytics is the analysis of qualitative and quantitative data that is used to continually improve the experience customers and potential customers have online leading to a higher roi and more conversions. Web analytics are the heart but insights bring the soul modern web analytics takes everything great about modern data science from complex segmentation to predictive tools to real time reporting and applies it to the original digital channel. Digital analytics for marketing professionals marketing analytics in theory from university of illinois at urbana champaign learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed . This course is designed to help executives understand the new rules of marketing in the digital age covering a range of topics that include search marketing social network marketing and analytics predictive modeling mobile advertising and commerce crm strategy and digital advertising
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