Communication is neither the transmission of a message nor the message itself it is the mutual exchange of understanding originating with the receiver communication needs to be effective in business communication is the essence of management. Every business professional and entrepreneur believes they are good communicators but how do they know its really the perception of the recipients that counts and poor communicators are almost always poor listeners so they dont hear the shortcomings. The sharing of information between people within an enterprise that is performed for the commercial benefit of the organizationin addition business communication can also refer to how a company shares information to promote its product or services to potential consumers. Business communication is any form of communication verbal or nonverbal that is used to relay a message promote a product or service or share information business to business the first aspect of business communication is business to business
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